From XU Magazine, 
Issue 34

Accountex Australia, a new type of finance event

Accountex Australia is launching on March 15-16 2023 in Sydney - and is bringing an innovative twist to the classic expo.
This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
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The best of Accountex London, Europe’s no.1 accounting and finance event, which attracts over 10,000 visitors a year is coming down under next month with its unique Australian take on the traditional event format.

Accountex is already well established in the UK and in northern hemisphere markets, following the success of the recent launches in Spain and Canada, but this will mark the first time the brand has gone to the southern hemisphere.

According to Alex Haughton, Commercial Director, Diversified Communications, Australian industries have been campaigning for the event to come to Australian shores, and they are going to get their wish.

“Accountex Australia will be an invaluable opportunity for these firms to scope the latest innovations and gain the practical and positive tools they need to help Australia’s businesses continue to be the strong backbone of Australia’s economy,” says Haughton.

It will mean Australian accountants and bookkeepers will have a dedicated, vendor-neutral platform to explore all the tech brands in the profession, who will be showcasing their innovations and technology across the two days, and offer connection with the global Accountex community.

With key brands such as BGL, DEXT, Fathom, Ignition, Intuit QuickBooks, MYOB, TOA Global and Xero, all confirmed as founding partners and a show floor of exhibitors representing over 100 different high profile brands, Accountex Australia is set to be a key stage for driving future financial innovation.

But it’s what’s happening alongside the show floor, that is what makes this accounting event different.

Not only will Accountex Australia feature a ticketed main stage with a program designed for multi-office firms in the morning and smaller firms in the afternoon, it will also offer a complete smorgasboard of engagement opportunities to help all in the profession connect with industry leaders and game-changers.

From one-on-one pricing strategy workshops, to industry roundtables, Pitch-fests, Buzzlabs, parties or even being part of the growing number of podcasts available to the profession, Accountex Australia and their industry content crew has designed an event to ensure attendees can take practical takeaways back to their businesses and have fun while doing it.

Under the umbrella theme of the ‘The Future of Accounting’ the main stage will address the two most important issues for multi-office firms. The first day will cover strategies to improve the output of accounting teams, and the second will look at how to win the ferocious battle for talent.

“Firms are realising that they need to become better at adopting technology. If they can’t improve productivity, they need to squeeze more hours out of staff. This kills morale and increases churn, and the only way to grow revenue is to increase headcount,” says Sholto Macpherson, editor of, a blog on accounting and finance software and Accountex content crew member.
“In the current talent crunch, hiring staff takes longer and is more expensive than ever. Firms need to find a better way forward.”

The Main Stage is where the big challenges facing accountants and bookkeepers will be discussed by the accountants and bookkeepers themselves. So what are you waiting for? Hear directly from your peers and uncover endless content at the accounting and finance conference like no other.

Accountex Australia launches on 15-16 March at the ICC Sydney, register free now or upgrade your registration with a Deep Dive or Party ticket.

Why leave it there?

To find out more about Accountex Australia and to register for your ticket

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