From XU Magazine, 
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It’s accrual world without you: Show your accountants and bookkeepers some love this Valentine’s Day

February 9, 2022

This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
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Xero’s Marketing Director Vladka Kazda shares why Xero’s accounting and bookkeeping partners are a community worth celebrating.

It won’t come as a surprise that a key part of small business resilience while navigating the pandemic is, in part, due to the people supporting them in the background. In particular, our accountants and bookkeepers have been the unsung heroes of the pandemic. They help small businesses access Federal government grants and support packages, keeping cash flow going and providing a shoulder to lean on.

We’re not usually one for Hallmark holidays, but this Valentine’s Day, we’re taking the opportunity to play matchmaker by helping more small businesses connect with advisors. This is also our opportunity to show our partner community just how much we appreciate them and encourage small businesses to do the same.

Find the perfect match for your small business

At Xero, we believe we have a responsibility to help connect small businesses to the right accountant and bookkeeper. We know having an advisor in your cheer squad gives you a business advantage. No matter what stage of the journey you’re at, if you’re looking for an accountant or bookkeeper, you can use our advisory directory and matchmaking tool to find ‘the one’ for your business.

If you’ve already found your forever accountant or bookkeeper and want to thank them, we’ve specially prepared a set of loved-up e-cards ready to download and share on social media. Show everyone how much your accountant or bookkeeper means to you and your business – trust me, they’ll appreciate it.

Celebrating our partner community

We’re proud to shout our appreciation for accountants and bookkeepers from the rooftops during this campaign, and encourage small businesses to join in alongside us.

You may also notice we’ve painted the streets blue (and pink!) this Valentine’s Day, calling out our accountants and bookkeepers and encouraging small businesses across Australia to check out Xero’s advisor directory. If you’re out and about and spot one in the wild, be sure to snap a pic and share it with us on social using the #XeroLove hashtag!

Appreciation to our ears

Calling accountants and bookkeepers – keep an ear out for some loved-up shout outs from small businesses through the sound waves. We’ll be amplifying personal testimonials from small businesses about why they love and appreciate their accountant or bookkeeper very soon.

Xero Partner Facebook group competition

We’ve got an extra special and loved-up competition for our Australian Facebook Community group, where you have the chance to win 1 of 14 luxury hampers. To enter, join our official Xero Partners Facebook Community group and tag a partner from the Community in the comments of the competition post, sharing how they’ve helped you on your Xero journey. Terms and conditions apply.

I hope that throughout this campaign, our partners feel the immense gratitude we have for all they do. The importance of stopping and acknowledging the appreciation you have for another is definitely not lost on us. And to my own personal bookkeeper (who also happens to be my husband), if you’re reading this – happy Valentine’s Day. I hope you book-keep me in your heart, as I do you!

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