From XU Magazine, 
Online News

XBert Appoints Will Rush as General Manager for the UK Market

March 12, 2024

This article originated from the Xero blog. The XU Hub is an independent news and media platform - for Xero users, by Xero users. Any content, imagery and associated links below are directly from Xero and not produced by the XU Hub.
You can find the original post here:

XBert, a pioneering force in AI-driven solutions for accounting and bookkeeping professionals, is proud to announce the appointment of Will Rush as the General Manager for the UK market. With a solid background in the accounting industry and a commitment to excellence, Will will lead XBert's growth into the UK accounting and Bookkeeping market.

Troy Brown, Founder and CEO of XBert, expressed confidence in Will's capabilities, stating, "Will brings a wealth of experience and a fresh perspective to our team. We're excited to have him on board as we expand our presence in the UK."

XBert's platform offers advanced AI-powered alerts tailored to individual practices and clients, revolutionising the way professionals manage their workflows. In addition to this, the platform enables users to monitor data integrity, team performance, and productivity, enhancing operational efficiency and client service delivery.

For those eager to learn more about XBert and its innovative solutions, visit .

Throughout the year, XBert will be exhibiting at key industry events, including the Festival of Accounting & Bookkeeping, Digital Accountancy Show, Accountex, and Xerocon. Anybody attending go and chat with Will and the team at these events to explore XBert's offerings firsthand.

Furthermore, Will will be a featured speaker at the Festival of Accounting & Bookkeeping, sharing insights on leveraging AI for enhanced advisory services. Join Will on day two for an enlightening discussion on the future of accounting.

Why leave it there?

To find out more about XBert

Straight to your inbox

Subscribe to our newsletter for updates as they happen
We hate spam too. We NEVER sell our mailing list.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.